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June 2013

BP Launches New Loyalty Platform!
On Monday May 18th BP successfully launched their new loyalty platform with three products: the BP Visa card, the BP card, and Driver Rewards. The cutover from Chase to Synchrony was completed successfully creating a new partnership and opportunities to grow transactions through the BP Visa card. The successful launch was the culmination of multiple meetings with the BPAMA Working Committees, input from the Board, and the direction of the BP teams. This joint effort created an offer needed from a consumer loyalty program to "win" in the marketplace. Make sure that you activate the new offer at your locations by putting up the POP at your sites to support the June 3rd consumer launch!
Published: 05/26/15