News Items - BP Amoco Marketers Association
| Click the button below to search for articles... View News Items from prior months... September 2019 December 2018 October 2018 October 2017 December 2016 November 2016 August 2016 April 2016 March 2016 February 2016 October 2015 September 2015 July 2015 May 2015 April 2015 March 2015 February 2015 November 2014 March 2014 December 2013 June 2013 | BP Pilots "Personality Pumps" at US Stations First there was pump television. Now BP is taking entertainment at the gas islands to a new level. BP said today that it will introduce highly interactive fuel pumps at a few sites around New York City and Chicago in an initiative designed to improve customer experience at the gas islands. The project, called "Miles," uses a proprietary interactive technology to audibly greet consumers and initiate the fill-up. As they purchase fuel, consumers can select music on Pandora, record a video e-card to share on social media sites or play music trivia. The Miles program processes responses in real-time through a touchscreen tablet and guides consumers through an array of entertainment options. "The BP Personality Pump is one of the biggest innovations at U.S. retail fueling stations in many years," said Donna Sanker, chief marketing officer of BP Fuels North America. "We believe this technology could change the way people think about the typical fill-up and give consumers another reason to visit our stations." After pumping gas with Miles, drivers will be able to send themselves a text message with content created at the pump, a link to the Pandora station they chose and a special return offer, BP said. Miles' features were developed through a partnership with The Onion and Pandora. BP will test the new pump technology for three months starting Nov. 15, 2016, at stations in the Chicago and New York City metro areas. The major will determine whether to make Miles available elsewhere following the pilot program and based on consumer response, the company said in its announcement. --Donna Harris, dharris@opisnet.com Copyright, Oil Price Information Service Published: 11/17/16 BPAMA Offering Series of Webinars Targeting Operational Excellence BPAMA is pleased to offer its members a series of webinar's targeting various aspects of operations as a added value to membership. Key Preferred Partners will lead 1-hour sessions on key aspects of the Marketers' business. Published: 11/16/16 |
bpama.com